F1 Fan Engagement Tracking Project

Mini Case Study #1: Williams Gaming

Are Williams Racing's new games an effective way to engage Formula 1 fans?

Spotlight on: Competitions and Giveaways

Whose prizes are helping them win big in the F1 fan engagement world?

Spotlight on: "Dynamic" Grand Prix Ticket Pricing

Why is the Australian Grand Prix so intent on ripping off fans?

F1 Fan Engagement: Digital Accessibility (Part Two)

How are the F1 teams creating content for fans with low literacy?

Location, Location, Location: Fan Engagement and Geography

Is it really fan engagement if you’re only speaking to one geographic region?

Spotlight On: Team Fan Clubs

How do F1 teams foster belonging through membership programs?

Tracking: F1 Newsletter Content

Are teams sharing valuable content, or just shilling merchandise?

Tracking: Month 3 Fan Engagement Update

Who's been sharing what, three months into the F1 season

Spotlight On: Digital Collectibles

Spotlight On: "Secondary" Social Accounts

The art of the photo dump

Spotlight On: Driver Fan Clubs

Who’s maximising fan connections to power up their marketing?

Tracking: Month 2 Fan Engagement Update

Who's been sharing what, two months into the F1 season